Les Soldes - Thoughts on Fashion Value

So it's the most wonderful time of the year in Paris. 20130630-021119.jpg

Les Soldes!! Or... The sales!

Twice a year the French government mandates that all retail stores hold sales. This years Spring/ Summer collection sales started Wednesday, June 26th and go straight till the end of July!

On Wednesday you could genuinely feel the winds changing. There was a buzz in the air, people eveywhere, and traffic like Port of Spain in the rain, especially in places where there are a lot of shops like the Opera area. Even in the Metro the ticket seller asked me, "Do you know what today isssss?" in a kinda tease-y tone. Needless to say, this is a high point for Parisian shoppers.

I went into Zara just to see what the scenario was (as one usually needs money to buy things I cannot even participate in these sales which can go up to 40 or 50% off. And though I know right now there's the best selections the markdowns will be even more marked down later in the sales season. Right now Zara is discounting meager 25 percents. Somebody call me when that shit gets to like 3€ - 8€ for items). Anyway, while I don't think there was utter pandemonium, there was definite frenzy.

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Even if I had money I don't think I'd be participating in the sales. First of all I don't really love anything that I've seen in stores this season. Second of all I CANNOT shop like this, grabbing garments from the clutches of other women, elbowing bitches in the ribs. I saw one woman standing in a corner guarding what I can only describe as a hoard of shoes.

And speaking of shoes:

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This is not even appealing. It's not even organized by size. Like I would appreciate this more if it was at least the size 41 pile as opposed to the Lucky Dip pile.

I also stopped in at Merci, a concept store on the Boulevard Beaumarchais, to see what a bit of a higher end sale looked like. I have to admit it was unnerving for me to see brands like Isabel Marant and Carven crammed together on what looks a rack from a Marshall's in Middle America, complete with colour coded circle discount stickers. It goes to show that trendy clothes are a horrible investment, if they lose their value and their appeal a mere 4 months after they were once coveted pieces, and then exponentially after that.

I'm finally beginning to realize, though I love colour, why fashion people always dress in black. You could have a garment in the most avant garde cut and style, but if it's in black you can wear it forever. Not so much for that lime green version. Black depreciates faster.

However...you could always just spend the money on shoes instead;)